Wild Riddim
Role: Brand Identity, Graphic Design, Visual IdentityAbout:Soho Striders is a run club created by local runner Kevin Bowle. Together, Kevin and I collaborated to create a logo and visual system that felt connected to SoHo, New York. We went through numerous logo and type explorations before landing on a direction that felt distinctly New York, and rooted in the neighborhood’s character.
Unused Wordmarks and Logo Ideation