Wild Riddim
Wild Riddim is a visual identity for a fictional soca music festival inspired by my Guyanese and carribeann roots. The project combines bold hand drawn lettering and playful character illustrations to capture the rhythm and energy of Caribbean culture and soca music. Deliverables include posters, a logo, character set, and branded applications like merchandise and social media graphics.
Role:
Illustrations, Layout Design,
Visual System, Typography
Main Logo
The main logo was developed from hand-drawn letterforms. My goal was to create something fun, rhythmic, and energetic. I wanted a logo that aligned with the spirit of soca music. The exaggerated curves and loose structure in the letters were intentional, capturing the vibrancy and movement that define the genre.
Logo Sketches
Deliverables:
Visual System:
Process:
These images show the ideation process for the logo, typefaces, and posters.