Festival Branding and Visual Identity |
Wild Riddim is a fictional soca music and wildlife festival inspired by Guyanese and Caribbean culture. This project aims to explore the vibrant and high energy nature of soca music while combining it with the diversity of Caribbean wildlife.
The flamingo and the capybara are common recognizable animals found in South America, while the jaguar serves as the national animal of Guyana. The goal was to create a visual identity that merges these elements into a festival experience centered around culture, music, and community.
View Project
Off Pace Running Club
Branding Identity |
Off Pace is a run club brand built for runners who value progress over approval. The idea behind the project is that there is no single correct pace.
Everyone runs differently and for their own reasons.
The identity uses energetic typography, motion driven photography, and a bold color system to capture the feeling of movement and community. Off Pace encourages runners to show up, move freely, and run at their own pace.
View Project
Album and Visual Identity Redesign |
One of my favorite albums, King Krule’s debut record Six Feet Beneath the Moon deals with themes of loneliness, young adult rebellion, and social anxiety. The band takes these themes and wraps them in a grungy, dark, and artistic aesthetic.
Taking those aspects of King Krule’s Album into account, I redesigned the album as an alternate visual interpretation, using a more type and image driven approach.
The goal was to explore a different visual identity for the album and translate its emotional tone into a cohesive graphic system
View Project
Film Festival |
It’s Got To Be Perfect is a fictional film festival project centered around the theme of trying to achieve perfection. The festival focuses on psychodrama films that explore obsession, pressure, and psychological breakdown.
I designed the poster and animation emphasising the distortion and texture to reflect the tension that people have while trying to maintain control and imperfection.
View Project
Book Spread Design |
This project started from the prompt “addiction.” I wanted to
make something that felt fun but still meaningful, and that could
connect with a younger audience. I began sketching and writing around the idea of a kid who’s addicted to falling asleep and experiencing nightmares.
The sketches below show the process behind developing the four-page spread, followed by the final pieces.
This piece had the honor of being selected as a literary work in the Utopia Parkway Literary Journal.
View Project