Programs: Photoshop, Illustrator, InDesign
Soho Striders is a run club created by local runner Kevin Bowle. Together, Kevin and I collaborated to create a logo and visual system that felt connected to SoHo, New York. We went through numerous logo and type explorations before landing on a direction that felt distinctly New York, and rooted in the neighborhood’s character.
I worked with run club creator Kevin Bowle to create a logo and wordmark that captured the energy of runners and the spirit of SoHo, NYC. The ideation process included critiques and building on earlier design directions to create a mark that felt active, local, and true to the club.